Millennials and Branded Content: 8 Ways Brands Can Engage Millennials

DECEMBER 12, 2016 Millennial Marketing Insight from HypeLife Brands: "Millennials and Branded Content: 8 Ways Brands Can Engage Millennials"
DECEMBER 12, 2016 Millennial Marketing Insight from HypeLife Brands: "Millennials and Branded Content: 8 Ways Brands Can Engage Millennials"

Engaging the Millennial consumer is crucial to Corporate America’s marketing plans. Branded content plays a key role in this effort. Get the research substantiating branded content efforts and read about 8 surefire ways brands can connect with millennials. Source: www.portada-online.com According to a recently released quantitative study “Storytelling: The Current State of Branded Content” by IPG Media Lab, Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration. The study results include findings on how millennials react to branded content: “longer form branded…


Millennials are getting hitched at a later age compared to their parent’s generation. The number of Millennial couples that are living together prior to saying “I do” has increased, postponing the average age of marriage.

After years of cohabiting together, Millennial couples find themselves furnished with all the kitchen and home good items needed for their apartment or home. This is leaving traditional bridal registries at a loss, as Millennials are not looking to receive the traditional china set or toaster from their wedding guests.

In previous generations, getting married at a younger age fueled the need for household items…


Dear Founder,

While it is impossible to summarize over seventeen years of experience, what I know today and have been through on my journey, and what I’ve learned since I was 22 in a brief letter, here’s some key highlights of those combined experiences that I hope you can learn and grow from:

1. The Journey will not always be easy.

When I was 22, when starting my business at that time (2001) I had no idea that I’d be faced with the challenges that come from growth, navigating an economic recession, a housing market crash, and everything in-between. Those…


Fast Fashion May Suffer Due to Changing Millennial Tastes

Millennials are moving from buying fast fashion clothes from brands like H&M and Forever 21 towards durable brands such as Patagonia and The North Face. Previously, a person wearing clothing from one of these brands conjured up images of mountain climbers and outdoor enthusiasts.

Today, the same clothing can be found on Millennials hanging out at coffee joins (yes, beards optional), or out simply running errands. Currently, Millennial shoppers are more focused on clothing that is long-lasting and considered “practical fashion” rather pieces purely for fashion’s sake.

This has led to a spike in the number of brands like Patagonia…


Pets have increasingly become valuable members of the family for Millennials, and are no longer “just a pet.” When looking at pet ownership in the United States, Millennials are now the largest demographic of pet owners, with over 35% now owning at least one.

Just like generations before, Millennial pet owners are treating their dogs and cats not just as a co-habitating animal, but as precious members of the family, and in turn, the pet industry is seeing a spike in the amount of dollars owners are dishing out. 75% of Millennials own a dog, and over 50% own cats.


Selecting a wedding dress is a pivotal part of planning a wedding and for Millennial women, that is no different.

But traditional brick-and-mortar bridal stores such as David’s Bridal are seeing a drastic decline in their sales due to the changing tastes of Millennial brides. They are choosing casual wedding dresses over more high-fashion designer dresses.

Credit-rating agency Moody’s announced that David’s Bridal has shifted from being stable to negative over the past few years due to a plunge in sales and the number of brides visiting their stores. …


When thinking about the traditional stay-at-home mom, Millennial moms are not the first thing that come to mind for most. Instead, we may think back to our mom’s or grandmother’s generations of being full-time moms busy raising the kids, and being an all-around homemaker, as their sole jobs and contributions to the family unit.

But, Millennial women are now changing the definition of what it means to be a stay-at-home mom (SAHM for you acronym lovers), and showing that the modern mom can have both a career and raise her children, all from the comfort of her home.

Millennial women…


Dunkin’ Donuts is launching an app that can improve and radically change food delivery to meet the growing demands of Millennials. The need for convenience and flexibility is on the rise, fueling the fast-casual dining industry to keep up.

Developing apps to accomplish speedy food delivery is being made easier than ever with cutting-edge technology. Consumer tastes are quickly changing, forcing startups into a race of satisfying Millennial needs for convenient dining.

The Millennial Diner Prefers Quick Options

Some might say that the Millennial generation is more demanding than previous generations, but is that the case? Or rather the Millennial audience knows what they want and…


Budweiser has fallen from being top spot as the “King of Beers” in America, falling below the top three beers in recent sales polls. In December 2017, Miller Lite beat Budweiser in sales and ousted the “King of Beers” from their number three spot.

Budweiser has ranked as one of the top three beers in America since tracking initiated in the 1970s, but for the first time in history that is no longer the case. In a 2016 report by Bloomberg, Anheuser-Busch only sold a third of what was sold back in its 1980s heydays.

Budweiser Beer is Losing Millennial Interest

Compared to previous generations, Budweiser…

HypeLife Brands

A progressive brand development + startup marketing agency helping B2C/D2C lifestyle startups & challenger brands engage the Millennial Generation. | EST. 2001

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